Max , India’s leading value fashion brand announced the launch of its summer-2015 collections in a glittering fashion show at Elante Mall Chandigarh this evening. The latest collection featured the season’s hottest trends in clothing, accessories and footwear.
Looking stylish & suave in garments from Max’s new Summer collections, Punjabi actress Ruhani Sharma, walked the ramp and left the audience spellbound. Punjabi Singer Anmol Preet Singh with his live performance floored the audience. Overall the collection received an overwhelming response from the audience & customers who were a part of the event.
In the first round Models walked the ramp showcasing skirts, blouses, flared skirts and crop tops in a range of summery hues and prints. The traditional round showcased the must haves this season. The collection showcased was inspired by traditional Indian designs and motifs that brought together a rich mix of Zari and Dori embroideries.
In the second round Models showcased Men’s Casual and Formal collection. The casual collection delivered a cool style with its Indigo washes and city-inspired graphic tees along with natural print and Henley tees. The Formal collection showcased modern and elegant fits in classic colors and fine cotton fabrics in nautical shades of white, blue and yellow which looked perfect for the summer heat.
About Max: Max is India’s leading value fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.Max, part of the Dubai based Landmark Group, has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at great prices. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and more than 115 stores across 46 cities In India. The brand plans to have a network of 145 stores in India by the end of FY 15-16.